All the plaid tucked in amid the skyscrapers gives the city an air of wild and wooly edge, something I hoped would spill over into the learnings at Blissdom Canada, the first women-led conference in Canada for social media ass kickers – and my first conference of its kind ever.
My goal? To learn the secrets of social media best practices, which as it turns out, have a lot to do with common sense. Authenticity, transparency and creativity are crazy important, as are these 10 ways to ensure social media success:
- You’re always marketing, so be careful. You can’t take back what you put out there. The internet is forever.
- Don’t do it online if you wouldn’t do it offline.
- Social media isn’t a new medium for peddling crap. Don’t peddle crap.
- Posting for the sake of posting kills. Don’t do it. Write with passion.
- Social media is a conversation with your audience. Be attentive and build a relationship.
- Trying to have presence without being present is bad. Don’t automate presence. It’s annoying.
- Nobody wants to suck, but everybody has to now and then. No one is perfect, so just try to suck less and let yourself evolve.
- Creating anything, even something semi-great involves taking the risk to suck and then striving to be awesome. You can do it! Don’t overthink everything.
- Be a content ninja. Be original. Be yourself.
- Edit. Using proper punctuation, spelling and grammar means everything.
Disclosure: I attended Blissdom Canada at the kind invitation of Mabel’s Labels and conference organizers. I thank them all for their hospitality and for introducing me to Roots.