Stop what you’re doing and look at this very important photo of Benedict Cumberbatch as Mr. Darcy.

Stop what you’re doing and look at this very important photo of Benedict Cumberbatch as Mr. Darcy.featured

Bless Benedict Cumberbatch’s bleeding heart.

The Sherlock star is giving up clothes for charity, which means this very important photo of him channeling Colin Firth’s famous lake scene from the 1995 Pride and Prejudice miniseries is raising immense awareness while breaking the internets at the same time.

Stop what you're doing and look at this very important photo of Benedict Cumberbatch as Mr. Darcy. | Dearest Geeks of Earth

It’s all for the 10th anniversary celebration of the British Give Up Clothes for Good campaign benefiting cancer research, which sees T.K. Maxx (the U.K.’s version of T.J. Maxx) and Cancer Research UK teaming up to host an exhibition of works by world famous photographer Jason Bell (he captured Prince George’s christening as well as the first family photo released by Duke and Duchess of Cambridge).

The exhibition will showcase archive images of various celebrities (including this one of Cumberbatch), plus others like Kate Winslet, Liam Neeson, Elijah Wood, Cynthia Nixon, Hugh Bonneville and Bruno Tonioli.

The exhibit will be open to the public from September 16 -20 at La Galleria Pall Mall in London, and entry is £2 or a clothing donation. Metro reports that thanks to support from celebrities and the general public, the campaign has raised more than £17.6 million for Cancer Research UK to date.

Photo credits: Jason Bell

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